A treatment by Tristan Smith
Tristan Smith is a photographer and videographer based in Cape Town South Africa.
His style stems from the love of nature, the outdoors & a passion for working with people.
His video and imagery aim to create authentic and compelling stories that speak for
themselves. Tristan is traveling abroad to the U.K at the end of November, and will be
visiting some beautiful locations not only in England, but in Wales too.
Click here to see previous projects.
Thank you for giving me the opportunity to present this treatment to you.
It is my intention to honour the identity that Cape Union Mart has created, by creating a video that
echos adventure, passion for the outdoors & most importantly, a compelling story.
This video will serve as a resource, which will showcase an emotional side
between a man and his gear.
The film will follow a man who lives and works on a 200 year old boat in rural England. It will
follow him on his day to day activities whilst placing
an emphasis on the K-Way gear throughout. The entire film will be
narrated by the sailor, as he elaborates on his accounts with the rough weather, and unforgiving
landscapes, therefor showcasing how he uses his gear, and how having quality gear is everything
in his situations. The entire film will be approximately 1.5 – 2 minutes in length, a digestible
time frame that can be showcased on all social media platforms.
The boat, where much of the video will be filmed:
WHAT WE NEED
To achieve a coherent and precise film, only K-Way gear will be used.
As mentioned in the concept, this gear will be at the core of what the film represents
& what it is about. The cost of this project will be R10.000
deliverables will include the film, being 1.5 – 2 minutes.
IMAGES I’VE TAKEN
Treatment by Tristan Smith.